AMC to drop Carmike brand, add AMC Classic brand for smaller, less-visited theaters

AMC Entertainment plans to scrap the Carmike brand as it merges the nation’s No. 4 theater chain into its own, CEO Adam Aron said Tuesday.

The Leawood, Kansas-based theater chain will operate with two U.S.-based brands, AMC and AMC Classic. Aron said the AMC Classic theaters will be those in smaller markets and “less-visited” complexes that have to operate on a tighter budget.

Aron said consumers will be happy at both, and there will be a lot of interplay between Carmike and AMC sites for which brand they end up with. Smaller AMC sites will become AMC Classic, and some larger Carmike theaters will carry the AMC brand.

Aron spoke after Leawood-based AMC Entertainment Holdings Inc. reported higher revenues but lower profits in the final months of 2016.

Read more: Kansas City Star

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