The cost of Google Fiber TV service is going up again. A standard cable-like package with the company’s high-speed internet connection will increase by $20 a month starting in July. Internet-only rates remained unchanged.
The company told customers this week that the cost of internet and TV, without premium channels, will rise to $140 a month for those now paying $120 for a single TV box. New customers will pay $160 a month for the same service.
Google Fiber blamed the price increase on the cost of buying programming. Industry analysts have said Google Fiber’s relatively small footprint across the country undercuts its ability to bargain with studios for their programming.
The company had difficulty after its launch in Kansas City, and a handful of markets that followed, adding the channels to its lineup that TV customers had come to expect.
Read more: Kansas City Star