Sprint sees 60 new retail stores leveraging recent network improvements

Sprint Corp. plans to open more than 60 stores in New England during the next 18 months as the Overland Park, Kansas-based wireless carrier continues to push its direct-to-consumer retail presence.

FierceWireless reports that Sprint has upgraded 630 cell sites in New England and that it intends to leverage those network improvements to add customers in Boston, Buffalo and Providence, R.I.

Sprint has continued to push for a broader retail presence, even as it deals with the fallout from RadioShack’s bankruptcy filing, the report says. Sprint and RadioShack partnered for a “store-within-a-store” concept in almost 1,500 locations that put the wireless carrier inside RadioShack stores. But RadioShack’s second bankruptcy, filed in March, has led to massive closings.

Sprint CEO Marcelo Claure plans to add 1,000 new stores for one of the company’s prepaid brands, Boost Mobile, even as it works to convert 360 of its co-branded RadioShack locations to Sprint-only stores.

Read more: Kansas City Business Journal


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