Digital orders now account for 26 percent of Panera sales, company says

Panera Bread says digital sales, as of the end of its first quarter, accounted for 26 percent of total company sales — the highest rate in the restaurant industry outside of pizza chains.

On an annualized basis, that’s worth $1 billion, Panera said.

The results show progress in the Sunset Hills-based chain’s Panera 2.0 program, launched in 2014.

Panera has moved aggressively to make it easier for customers to place their orders digitally, and now about 1.2 million digital orders are placed per week, it said.

JAB Holding Co., the owner of Caribou Coffee and Krispy Kreme Doughnuts, is in the process of acquiring Panera in a deal valued at about $7.5 billion, including debt. The sale is expected to be completed in the third quarter 2017.

Read more: St. Louis Post-Dispatch, St. Louis Business Journal


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