Later this summer, Bass Pro Shops will end its Standard Dealer Program, discontinuing the practice of selling products wholesale to small retailers across the nation.
Some dealers say the move will likely be more of an annoyance than a business killer. Still, multiple dealers said Bass Pro’s decision to shutter a program it has run since the 1970s changes the way they view the retailer.
Dealers were informed of the decision in a form letter from Tim Scott, identified as director of direct marketing and operations for American Rod & Gun, a subsidiary of Bass Pro.
“After careful assessment, we believe our company can make the biggest positive impact for the outdoor industry by focusing our attention and resources on better serving sportsmen and advancing key conservation initiatives with our outdoor partners,” Scott wrote.
The letter didn’t explain the reasoning behind the decision further.
Bass Pro would not disclose how many retailers are affected by the discontinuation of the Standard Dealer Program.
Read more: Springfield News-Leader