Best known for its root beer, Fitz’s is pairing up Kaldi’s Coffee Roasting Co. and Pi Pizzeria to develop signature sodas. The sodas offers the restaurants a unique St. Louis product to offer customers and gives Fitz’s another way to grow sales.
“I think all of us are trying to move the bar creatively,” Fitz’s owner Michael Alter said about the collaborations, which have been in the works for more than a year.
Fitz’s has introduced two new drinks co-branded with Kaldi’s and Pi, two local businesses that are growing. Both sodas were available for sale at Kaldi’s cafes and Pi locations on Aug. 18.
Both beverages — a coffee cola and a ginger beer — are bottled and packaged at Fitz’s restaurant and bottling plant in the Delmar Loop and sold at their namesake restaurants and at Fitz’s.