At Maryville University, a small, private school in suburban St. Louis, leadership is taking an approach to running the school that’s data- and market-driven, merging the attitude of a for-profit college with old-school academia.
Their recruiting and admissions teams use a data analysis tool to help leaders draw conclusions about how well a student would fit on the Town and Country campus using everything from academic interests to what people are reading in the student’s household.
Rather than look to other universities, Maryville leaders look at companies like Apple for inspiration. They call students customers.
And enrollment numbers suggest that their approach is working.
Read more: St. Louis Post-Dispatch