Edward Jones launches effort to hire more female financial advisers

Edward Jones is reviving a firm-wide mentoring program to increase the number of female financial advisers in its ranks.

The Des Peres-based company said Tuesday that its Women’s Initiative for New Growth Strategies program will expand mentoring opportunities and coaching with the goal of attracting, retaining and developing senior women leaders. The program was started in 2009 by a partner at the firm who has since retired. The expanded program includes a new dashboard that measures, growth, attrition, performance and leadership, the company said.

In June, Edward Jones’ managing partner Jim Weddle added Edward Jones to the list of more than 150 companies pledging to increase diversity and inclusion in the workplace.

Only 19 percent of financial advisers in the U.S. are female, according to the trade group Securities Industry and Financial Markets Association, while women represent 57 percent of the labor force.

Read more: St. Louis Post-Dispatch


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