Newsy, a company that got its start producing video news for the web and mobile devices, will soon make a move into the cable television marketplace.
The digital news outlet, which was founded in Columbia, will begin delivering its programming on cable and satellite TV after its parent company, the E.W. Scripps Company, acquired carriage contracts from the Retirement Living Television (RLTV) cable network.
Scripps will take over RLTV’s carriage agreements for about 26 million subscribers, the company announced in a release on Wednesday. The network will air Newsy programming that’s already available through services like YouTubeTV and SlingTV.
The network’s transition from RLTV to Newsy will begin in the next few months, the release said. Newsy expects to reach some 40 million cable and satellite subscribers by the end of 2018.
The price of Scripps’ purchase of RLTV is based on the number of subscribers that come under contract with the cable companies and convert to Newsy, according to the release. The final price tag could reach $23 million.