In Amazon bid, Kansas City turns to big names

Kansas City has the help of Richard Florida and Joel Kotkin, prolific authors in subjects ranging from city planning to attracting and keeping business talent, in an effort to bolster its bid for Amazon’s second headquarters project and its 50,000 jobs.

The Kansas City Area Development Council confirmed that Florida and Kotkin had signed contracts to consult with the region’s economic development leaders ahead of its response to Amazon’s call for interested cities hoping to land what it’s calling the HQ2 project.

Amazon announced earlier this month that it wants cities to make their pitch for the online retail merchant’s second headquarters building. Its current headquarters are in Seattle. Amazon promises 50,000 jobs a $5 billion investment.

Various pundits and analyses give Kansas City long odds for Amazon (although PC Magazine put Kansas City at the top of its list), but the KCADC thinks Kotkin’s and Florida’s insights can help deliver an edge.

Read more: Kansas City Star, Kansas City Business Journal

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