Build-A-Bear Workshop plans to open inside five Bass Pro Shops’ Christmas villages this holiday season.
Overland-based Build-A-Bear said its test with Springfield-based Bass Pro could be expanded to more stores.
The initial five Build-A-Bear shops will open at Bass Pro stores in Springfield, Mo., Clarksville, Ind., Sevierville, Tenn., Rancho Cucamonga, Calif., and Fort Myers, Fla.
Build-A-Bear made the announcement Thursday as it released its third quarter earnings. The retailer’s profit fell in the quarter as it transitioned to a new web platform. Build-A-Bear reported a $1.4 million profit for the quarter that ended Sept. 30, or 9 cents a share, down from $1.8 million, or 11 cents a share, a year earlier. Revenue in the quarter fell to $82.4 million, down from $83.7 million a year earlier.
The company said it plans to add more non-mall locations in highly trafficked tourist areas, including a new Manhattan store opening this week.
“We believe this new model could be a game changer both domestically and internationally,” president and CEO Sharon Price John said in an earnings call Thursday.
Read more: St. Louis Post-Dispatch