Retail federation projects record Halloween haul

Halloween is expected to be a multi-billion-dollar treat for U.S. retailers this year, according to an annual report.

Americans are projected to spend a record $9.1 billion on the holiday this year, up about 8.3 percent from last year, according to a National Retail Federation report. The report says households are expected to spend an average of $86.13, with the highest spending on costumes.

Consumers will spend $3.4 billion on costumes, $2.7 billion on candy, $2.7 billion on decorations and $410 million on greeting cards, according to the report.

The survey also looked at how people planned to celebrate the holiday. It found that 71 percent of celebrants plan to hand out candy, 49 percent planned to decorate their home or yard, and 48 percent planned to wear costumes.

Milky Ways and Missouri 

Missourians planning to hand out candy to trick-or-treaters tonight should plan to stock up on Milky Way bars, according to a report from, an online candy wholesaler.

The chocolate, nougat and caramel confections made by Mars Inc. are the most popular Halloween candy in the state, CandyStore says. Dubble- Bubble gum is the No. 2 Halloween candy in Missouri, and Butterfinger bars rank third, according to the report.

CandyStore’s rankings were compiled using the wholesaler’s past 10 years of sales data in the months leading up to Halloween, plus input from major candy manufacturers and distributors, according to the site.

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