Lured by the promise of thousands of dollars in gift cards and other giveaways, people headed to malls and other shopping centers early Friday in what’s become an annual post-Thanksgiving tradition with friends and family.
Black Friday, the biggest shopping day of the year, has lost a bit of its frenzy compared to prior years as many retailers offered deep discounts on Thanksgiving or even earlier in November.
But many malls and shopping centers rolled out special promotions for Black Friday to get people out of bed early and into stores.
West County Center in the St. Louis suburb of Des Peres, for example, launches its doorbuster giveaways at 6 a.m. on Black Friday, with the line beginning to form at 5 a.m. The first 250 shoppers in line at the mall entrance by Restaurant Village received a gift bag containing a $10 gift card in addition to other offers. One of the 250 gift bags will contain $250 in store gift cards.
Shoppers at West County Center, also in suburban St. Louis, can register at a DJ booth to win a 7-day Hawaiian cruise and a $250 shopping spree for themselves and a friend. West County Center will also give away hourly prizes from Hallmark, Sephora and other retailers between 6 a.m. and 3 p.m.
Read more: St. Louis Post-Dispatch