Anheuser-Busch will add “best consumed by” dates on the labels of all the craft beer brands it has acquired over the years, put solar panels on brewery facilities and offer more educational programs to build its customer base.
The brewer announced the new initiative, named “Elevate,” on Tuesday.
The effort is designed in part to help the industry attract wine and spirits drinkers, Felipe Szpigel, president of A-B’s High End division, said in a call with reporters. Under “Elevate,” A-B plans to add programs on pairing beer and food, among other topics.
The High End division includes imports and 11 craft breweries A-B has acquired since 2011, including Goose Island, Blue Point Brewing Company, 10 Barrel Brewing, Elysian Brewing Company, Golden Road Brewing and Wicked Weed Brewing.
Additionally, all of A-B’s acquired craft breweries will also have solar panels installed to power their facilities by 2020, the brewer said, as part of a commitment to shift to 100 percent solar and wind renewable electricity and reduce water usage by 20 percent.
Read more: St. Louis Post-Dispatch