Bowl Market: A glance at the growing business of college football

The University of Missouri football team closes out its 2017 season on Wednesday night against the University of Texas in the Texas Bowl.

Bowl eligibility seemed like a long shot for the Tigers after a five-game losing streak left them with at 1-5 record in mid-October. But they closed the regular season with six consecutive wins to earn a bowl invitation, and a victory tonight would make Missouri just the second team in history to start a season 1-5 and wind up with eight wins.

In the spirit of bowl season, Missouri Business Alert looked into the dollars, cents and other figures behind the Xs and Os of college football.


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