A new app designed to help users discover and support businesses owned or run by African-American businesspeople has started its pilot phase in Kansas City ahead of a planned nationwide rollout.
The app, called Black Privilege, officially launched at an event Thursday night. The non-profit app is funded by Morris Young, a wealthy philanthropist from Los Angeles.
Black Privilege has about a dozen employees in the Kansas City area.
The app enables users to search businesses by category. It also facilitates business-to-business networking, and the organization said it’s planning educational programming.
Kaleena James, the organization’s Kansas City-based director of PR and events, said the app was built to help black-owned businesses grow and create wealth.
“We’re imploring communities to start spending some of their buying power with minority-owned businesses,” James said.
Read more: Kansas City Star