Twitter users are flipping out over IHOP’s name change

For the better part of a week, fans of the International House of Pancakes have been flipping out on social media.

The restaurant chain, better known as IHOP, announced Monday that it will be changing its name to IHOb.

The pancake house has yet to reveal what the “b” stands for, but Twitter users haven’t let that stop them from guessing. Many have agreed upon “breakfast” and “bacon,” but the restaurant plans to keep everyone guessing until Monday, when “all will b revealed”.

In another tweet, one social media user shared a video of his local IHOP’s sign being changed to “IHob,” and the breakfast chain followed suit by updating its Twitter handle and profile picture.

Mixed opinions flooded Twitter after the restaurant’s announcement. Many users were shocked and upset by the name flip.

The name change comes as sit-down chain restaurants like IHOP and Applebee’s see fast-casual competition gobbling up a growing share of the U.S. restaurant market. After a fiscal year with flat to positive comparable sales at both IHOP and Applebee’s, the restaurants’ parent company, Dine Brands Global, has been focusing on new ways to promote sales growth, Bloomberg reports.

IHOP plans to answer everyone’s questions about its new name next week, and the chain is hoping customers will head to their local restaurant to find out.

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