For the better part of a week, fans of the International House of Pancakes have been flipping out on social media.
The restaurant chain, better known as IHOP, announced Monday that it will be changing its name to IHOb.
— IHOb (@IHOb) June 4, 2018
The pancake house has yet to reveal what the “b” stands for, but Twitter users haven’t let that stop them from guessing. Many have agreed upon “breakfast” and “bacon,” but the restaurant plans to keep everyone guessing until Monday, when “all will b revealed”.
— ern (@erinhogge) June 7, 2018
Ihob is for pic.twitter.com/oYrY8ns1uy
— Nonstick Pan (@uh_roxas) June 6, 2018
I work at IHOP and I don’t even know what the b is
— brandy (@Brandy_reinwald) June 7, 2018
IHOP is changing its name to IHOB and while people think it stands for “breakfast” I’m putting my money on BETRAYAL
— bea (@bayahhh) June 6, 2018
In another tweet, one social media user shared a video of his local IHOP’s sign being changed to “IHob,” and the breakfast chain followed suit by updating its Twitter handle and profile picture.
Mixed opinions flooded Twitter after the restaurant’s announcement. Many users were shocked and upset by the name flip.
I refuse to call ihop “ihob” for as long as I live
— Colin (@IntroSpecktive) June 8, 2018
ihop is changing their name to ihob and i dont think i have ever been so disappointed in a brand. who allowed this. i will never be able to seriously say “ayyy lets go to ihob” like no its INTERNATIONAL HOUSE OF PANCAKES ru ok
— Brooke Miccio (@brookemiccio) June 7, 2018
just found out ihop is changing their name to ihob and I feel like many of my constitutional rights are being violated
— briah (@briahlumpkins) June 6, 2018
IHOP changing their name to IHOB is a sure sign that nothing is constant anymore and nobody should be trusted.
— Joshua Zitser (@mrjoshz) June 5, 2018
The name change comes as sit-down chain restaurants like IHOP and Applebee’s see fast-casual competition gobbling up a growing share of the U.S. restaurant market. After a fiscal year with flat to positive comparable sales at both IHOP and Applebee’s, the restaurants’ parent company, Dine Brands Global, has been focusing on new ways to promote sales growth, Bloomberg reports.
IHOP plans to answer everyone’s questions about its new name next week, and the chain is hoping customers will head to their local restaurant to find out.