Furry fiasco: Build-A-Bear ends ‘Pay Your Age’ promotion as crowds swell

Build-A-Bear Workshop’s “Pay Your Age Day” promotion ended early on Thursday after high interest led to safety concerns, the St. Louis Post-Dispatch reports.

Huge crowds gathered at locations all over the world. In some cases, costumers waited in line upwards of five hours.

Customers were allowed to pay whatever their age was for one of the Overland-based retailer’s stuffed bears. The minimum price was $1, and the cap was $29.

The company released a statement on Facebook a few hours after the promotion had started:

“Per local authorities, we cannot accept additional Guests at our locations due to crowds and safety concerns. We have closed lines in our U.S. and Canada stores. We understand some Guests are disappointed and we will reach out directly as soon as possible.”

Upset costumers were quick to react on social media.

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