St. Louis roast beef restaurant chain Lion’s Choice expanding to KC

Lion’s Choice, a Town and Country-based chain of roast beef restaurants, plans to open two locations in the Kansas City area in November, marking the restaurant chain’s first expansion beyond the St. Louis area under current ownership.

Lion’s Choice CEO Mike “Kup” Kupstas said the chain, which has 27 locations in the St. Louis area, has been looking to expand to new markets since it was acquired by Millstone Capital Advisors in 2013.

The company is also considering the Des Moines and Nashville markets for potential expansion, Kupstas said.

Established in 1967, Lion’s Choice serves its signature roast beef sandwiches plus an assortment of other sandwiches, hot dogs, fries, shakes and more.

The two new stores will be in Independence and Olathe, Kansas. Lion’s Choice has temporarily relocated its food truck to the Kansas City area to help market the new restaurants.

Read more: St. Louis Post-Dispatch, Kansas City Star

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