Build-A-Bear rebuilds ‘pay your age’ promotion after initial botched attempt

After high interest in Build-A-Bear Workshop’s “Pay Your Age Day” promotion led to long lines, upset customers and logistical headaches for the company, the Overland-based stuffed bear retailer is trying to retool the promotion into a birthday deal called “Count Your Candles.”

The new program allows a child to pay their age for a Birthday Treat Bear during their birthday month. The deal will be offered year-round and is only available to Build-A-Bear Bonus Club members aged 14 and younger.

That differs from the original promotion, which allowed customers to pay their age for one of the retailer’s stuffed bears.

That deal, offered July 12, forced the company to end the promotion early amid safety concerns, and it drew considerable criticism on social media.

Read more at: St. Louis Business Journal

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