T-Mobile has asked smaller wireless carriers that use its network to publicly express support for the company’s planned $26 billion acquisition of Sprint, Reuters reports.
Bellevue, Washington-based T-Mobile announced the purchase in late April, following years of on-again, off-again talk of a tie-up with Overland Park, Kansas-based Sprint. But the companies still must assuage regulators’ concerns about how competition would be affected by the nation’s No. 3 wireless company purchasing the No. 4 carrier.
That’s where the publicity campaign comes into play.
The Department of Justice and Federal Communications Commission are both reviewing the deal, with the FCC set to close a public listening period on Aug. 27.
As regulators mull the purchase, T-Mobile is looking to rally support from companies that rely on its network.
One email sent by T-Mobile to one of those carriers requested the smaller company write an op-ed in support of the acquisition or contact regulators advocating for the deal’s approval. The email contained suggested talking points for the smaller carrier to use.