What Went Wrong At Hostess

Photo courtesy of ABC News

When I was a kid, Wonder Bread was a staple in most kitchens, and Hostess was an aspirational brand. A Twinkie or Ding Dong in your lunch meant that your family had a little extra to spend on the good things in life.

Unfortunately for Hostess Brands, white bread long ago lost its sense of wonder, and a child of upwardly mobile parents is more likely to be sent to school with organic applesauce than with a Ho Ho.

Read more on St. Louis Post-Dispatch.


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