Wednesday was the formal start of the income tax season, and Kansas City-based H&R Block and its software rival TurboTax already have a nasty feud going. Executives of each company issued public statements — Block’s alleging “cheap shots” and TurboTax’s saying Block doesn’t want people to know the truth.
TurboTax, owned by Intuit, started the dustup by airing two ads questioning the expertise of front-line workers at H&R Block and other tax store companies, naming Block by name in both ads.
Block sued to block the ads, but on Tuesday the U.S. District Court for the Western District of Missouri allowed the ads to continue airing. The case will continue, however, with the court hearing evidence soon on the ads’ accuracy.
Dan Maurer, an Intuit senior vice president, said in a statement that his company “will continue to vigorously defend these truthful ads.” Block’s chief executive officer, Bill Cobb, issued an open letter Wednesday saying Block believes the ads to be “false and misleading.”