Investors and analysts are counting H&R Block among the companies expected to profit from the Affordable Care Act. The Kansas City-based tax-prep firm sees an opportunity in the many uninsured taxpayers who don’t have the time or motivation to sift through the bill’s many hundreds of pages.
The company plans to offer customers a “tax and health-care review.” The service could help taxpayers determine if they qualify for health care subsidies and if so how much. H&R Block could also offer financial advice on complying with the law, helping people decide whether to purchase medical coverage or pay the fine for violating the insurance mandate. So far this year H&R Block’s stock has risen 30 percent, which analysts say is a sign that investors see prospects for growth.