Edward Jones Plans To Offer Mutual Fund

Photo courtesy of Creative Commons
Photo courtesy of Creative Commons

After years of selling mutual funds sponsored by other companies, St. Louis-based brokerage firm Edward Jones will begin creating and selling its own.

The firm introduced a registered investment adviser platform, Edward Jones Advisory Solutions, in 2008, and it has grown to be the fourth largest mutual fund advisory program in the country, with more than $95 billion in client assets under management.

The announcement of a new product offering comes amid a push by the firm to drive revenue growth by bringing aboard more advisers. Edward Jones announced earlier this month that it’s about halfway toward its goal of adding 700 new advisers in 2013.

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