A-B InBev testing new beer dispenser in St. Louis

Anheuser-Busch InBev is testing a new draft beer dispensing system to collect customers’ data and enhance its marketing efforts. The I-TAP system, which was created by I-TAP Inc. and is being tested at Anheuser-Busch’s research and development facility in St. Louis, is designed to serve customers and is positioned to replace manual beer valves. The dispenser provide real-time reports on temperatures, keg levels and other key data.

“In the beer business, it doesn’t get any bigger than Budweiser, and this is a tremendous opportunity for I-TAP,” I-TAP founder and president John Osborne said. “We look forward to the opportunity to further develop our relationship with this industry leader.”

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