Google Fiber’s Gigabit Gamble Has Implications Far Beyond KC

Photo courtesy of Creative Commons

For Google Inc.’s Internet service to change the world, it must do more than just change Kansas City.

The tech behemoth’s grand gamble here — due to launch in homes near Westport and State Line roads next month — could determine whether Google or other companies bother to super-wire other cities. Any encores, tech industry analysts say, require a debut with two clear successes.

First, consumers will have to conclude that gigabit-per-second Internet speeds are a must-have utility. Second, the Google Fiber project will have to show there’s money to be made selling amped-up Internet.

“They’re trying to use this as a model, and to show that this can be done profitably,” said Michael Render, a market consultant to the Fiber to the Home Council, which advocates for greater household bandwidth. Read more on Kansas City Star.


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