Amazon Prime Day draws social media response, makes nonprofits ‘Smile’

Amazon offered deals and discounts exclusively for Amazon Prime members Tuesday as part of its second Prime Day. The online retailer’s one-day sale was available only to customers with subscriptions to its premium membership service, Amazon Prime.

Prime Day became one of the top trending topics nationwide on Twitter by mid-afternoon Tuesday. Last year, social media users panned the Amazon promotion with the hashtag #PrimeDayFail.

Some sentiments observed this year from social media users in Missouri were positive.

Some people, however, were less impressed, expressing doubts about the net discounts.

Many local charitable organizations looked to share in Amazon’s Prime Day sales by calling for participation in the Amazon Smile program, which gives a portion of sales proceeds to the nonprofit organization of a shopper’s choice.

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