Executive Alert: Sprint names marketing chief, MU adds deputy athletic director

Executive Alert is a weekly report on career moves, awards and recognition and other news about top executives from across the Show-Me State.


Career moves

After finalizing a $1 billion deal with Kofax Ltd., Lexmark International Inc. – formerly known as Perceptive Software – chose Reynolds Bish as its new president. Bish, the CEO of Irvine, Calif.-based Kofax, will succeed Scott Coons, who announced he will retire at the end of July. Coons founded Lenexa, Kan.-based Perceptive in 1995 and led it to a 2010 acquisition by Lexmark International Inc.

Wren Baker, deputy director of athletics at the University of Missouri | Courtesy of MU Athletics
Wren Baker | Courtesy of MU Athletics

Sprint has picked a Canadian broadcast executive as its new chief marketing officer. Kevin Crull, who is supposed to assume his responsibilities with Overland Park, Kan.-based Sprint on May 31, will manage the telecom company’s products and services, branding and advertising, and customer acquisition and retention.

The University of Missouri has hired former Northwest Missouri State Athletic Director Wren Baker to serve as deputy director of athletics. Baker will report to MU Athletic Director Mack Rhoades, overseeing all external relations units for MU athletics and administering the men’s basketball program.

DEG, an Overland Park, Kan.-based digital marketing firm, has added two new executive positionsDavid Saul, who has 25 years of experience in marketing and database services, is the firm’s new director of data management. Tom Hanson will fill the new role of senior adviser, working with DEG’s creative team and assisting in improving the firm’s marketing strategy.

Hint, a digital content and marketing company based in Kansas City, has hired Stefan Mumaw as its director of creative strategy. It’s a new position for the company, which has shifted its focus from executing production and post-production elements to strategizing and generating new ideas. Mumaw has authored six books and is a speaker on creativity.

Awards and recognition

John Talley, co-founder and chief scientific officer of St. Louis-based drug development company Euclises Pharmaceuticals, was named one of the world’s most influential people in drug discovery and development by The Medicine Maker. The U.K.-based magazine recognized 100 scientists and entrepreneurs for their achievements, and Talley was No. 11 on the list.

Kansas City’s American Royal Association honored Ed Fisher, Paul Kirk and Steven Raichlen by inducting them into its Barbecue Hall of Fame. Every year, an individual is inducted into the hall in each of three categories: business/industry (Fisher), pitmaster (Kirk) and celebrity/humanitarian (Raichlen).

In the news

Jon Cook, chief executive of VML | Courtesy of Jon Cook/Twitter
Jon Cook | Courtesy of Jon Cook/Twitter

Sprint CFO Joe Euteneuer spoke at last week’s J.P. Morgan technology conference about the company’s plans for its co-branded RadioShack stores and about Sprint’s decreased churn rate. Euteneuer said the telecom company plans to stock and staff the roughly 1,400 stores by mid-June.

St. Louis attorney Bill Guerri, 94, died on May 19. Guerri was managing partner of the St. Louis law firm Thompson & Mitchell, which became Thompson Coburn through a merger. Guerri spent 68 years with the firm.

VML chief executive Jon Cook said his company’s induction into the Kansas City Business Journal’s “Hall of Champions” is an honor that recognizes VML has consistently done good work. Cook also said that Kansas City has been central to the digital marketing agency’s growth. “It’s our heartbeat; it’s our pulse,” he said. “It’s where it all started, and we’ll never leave this as our headquarters.”


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